A Podcast for Therapists in Private Practice Who Want to Keep Their Caseload Full
This podcast is for you, the therapist sitting in your office between sessions wondering how you're going to keep your caseload full in 2026, and after coaching literally thousands of therapists on how to fill their practices, it's the question I keep hearing this year.
I'm Kelley Stevens, a licensed marriage and family therapist, and welcome to season five of The Private Practice Pro podcast. I paused the show when I went on maternity leave with my second son, Henry, and I wasn't really sure how long that break would be. He's turning three next month, which means I took a three-year break, and so much has changed in my life and in the therapy industry. In that time, I became a working mom of two kids, running a practice, running a consulting business, and keeping all of that afloat.
This first episode is a short trailer for season five, so you'll hear the types of episodes coming your way and how to have your own practice featured in one of our private practice breakdowns.
Key Takeaways
Season five is built around keeping your caseload full in 2026, with solo episodes where I break down the patterns and the big mistakes I'm seeing after coaching thousands of therapists. In our coffee talks, my marketing director Amanda and I take websites, search engine optimization, and social media and turn them into manageable steps you can take on your own. During our private practice breakdowns, I look at a listener's website, practice, and marketing strategy and tell you in real time what I would do to keep that caseload full, and you can email me if you'd like to be featured.
What podcast should therapists in private practice listen to?
If you're a therapist in private practice, the podcast worth your time is one that looks at what's working right now in 2026 and breaks it into steps you can take in your own practice. I built season five of The Private Practice Pro podcast around exactly that, so every episode is focused on keeping your caseload full.
When I ran the first four seasons, I almost entirely did interview episodes, and we had some amazing, amazing guests, so I'd encourage you to go back and listen. As I started thinking about launching season five, I wanted to be really intentional about the types of episodes I was creating, and I wanted them to be about you and your practice.
Solo episodes are where you and I get a chance to really dig into one big topic happening in our industry. We'll also have a few interviews here and there when I meet somebody I really think you need to know.
What has changed in marketing for therapists in 2026?
In the last three years, big tech has continued to grow more than ever, AI has grown, therapists have a lot of new ways to market and promote their practices, therapist influencers have become part of our field, and practices are growing in new and different ways. Things that worked when this podcast was last on air may need a second look in 2026.
It has been so fun to watch it all unfold. If you set up your website or your directory profile a few years ago and haven't looked at it since, this is a great season to revisit it alongside me.
In some of our first few episodes, I'm breaking down the big mistakes I'm seeing therapists make in 2026, what has changed since the show was last on air, and what you should be doing right now to keep your caseload full.
How do therapists keep their caseload full?
Therapists keep their caseload full by saying the right things in the right places, which means you don't have to be on every platform. A clear niche, a website and directory profile written to the exact client you help, and referral relationships in your own community are what send the right clients your way.
I rewrote my own Psychology Today profile seven times until it spoke clearly to the clients I wanted to help, and the difference in who reached out to me was night and day. When a potential client reads your profile or your website and recognizes herself in it, she's so much more likely to pick up the phone.
In my solo episodes, I'm sharing the patterns I'm seeing after coaching literally thousands of therapists on how to fill their practices. And as a busy mom with ADHD, I LOVE a good plan, so you'll get clear steps you can actually follow.
How can I get feedback on my therapy practice website and marketing?
One of the most useful ways to get feedback is to have someone look at your website, your practice, and your marketing strategy and tell you exactly what they would change. In our private practice breakdowns this season, I do this for listeners in real time, and you can email me if you'd like to be featured.
Even if your practice isn't the one featured, you'll hear what I look for and what I would do to keep that therapist's caseload full, so you can look at your own website the same way.
My marketing director, Amanda, also joins me for coffee talks this season. She's amazing, she's also my best friend, and there is nobody I know who knows more about digital marketing, websites, search engine optimization, and social media. She has single-handedly helped me grow as a therapist who also has an online presence, and in these episodes we get into the nitty-gritty of online marketing for therapists and break down what can feel like complicated concepts into manageable steps.
Where can therapists get support building a private practice?
Therapists can get ongoing support through a membership community where they bring their real questions and get answers from someone who has built a practice before them. Inside the Private Practice Club, I host two live Q&A calls on Zoom every month, one focused on building your practice foundation and one on filling your caseload.
On one of our calls, a therapist from Chicago shared that he was having trouble getting his ideal clients, LGBTQIA college students, to pick up the phone and book an appointment. Another therapist from Georgia shared that she had finally figured out how to get her ideal clients, adult women seeking faith-centered counseling, to reach out to her. These two practice owners spent ten minutes on our call exchanging ideas, and as a group we came up with the exact steps our Chicago therapist could take next.
If it feels like the right time for you to have more support around your practice, I'd love to see you inside the Private Practice Club. And if it doesn't feel like the right step yet, that's completely okay too. Listening along to this podcast is a great place to start.
What We Cover in This Episode
00:00 Welcome back to season five
00:33 What's changed in the therapy industry over the last three years
01:12 Why I'm bringing the podcast back with more intention
01:29 A look back at the first four seasons
01:55 Solo episodes with me
02:33 Coffee talks with Amanda
03:14 Private practice breakdowns and how to be featured
03:45 The occasional interview
03:55 Who this podcast is really for
Frequently Asked Questions
Who hosts The Private Practice Pro podcast?
The Private Practice Pro podcast is hosted by Kelley Stevens, LMFT, a licensed marriage and family therapist who has supported more than 3,000 therapists in building cash-pay private practices. Season five also includes coffee talks with her marketing director, Amanda.
Is The Private Practice Pro podcast free?
Yes. You can listen to every episode for free on Apple Podcasts, Spotify, and right here on The Private Practice Pro website.
How do I get my practice featured in a private practice breakdown?
Email admin@theprivatepracticepro.com and share a little about your practice and your website to be considered. In each breakdown, Kelley walks through a listener's website, practice, and marketing in real time on the show.
Can I still listen to the first four seasons?
Yes. Seasons one through four are mostly interviews with guests and are still available wherever you listen to the podcast.
I'm so excited to be back with you, and I promise you, I am not having any more babies, so there is not going to be another three-year break. If there's something you'd love to hear me talk about this season, send me a message on Instagram and tell me where you're feeling stuck in your practice right now.
❤️
Kelley
About Kelley Stevens, LMFT
Kelley Stevens is a licensed marriage and family therapist and the founder of The Private Practice Pro, where she has supported more than 3,000 therapists in building cash-pay private practices. She started out making $16 an hour and went on to open three successful private practices in three different cities, and now she spends her time helping other therapists do the same. She leads the Private Practice Club, a membership community where therapists get two live Q&A calls with Kelley every month, a welcome 1:1 coaching call when they join, guest trainings, her signature courses, and a private space to connect with other therapists building alongside them. She's a mom of two, and as someone with ADHD, she loves a good plan.