This Psychology Today Feature Could Double Your Visibility as a Therapist
Last week, something unexpected happened. I was helping a friend search for a new therapist in her city, doing what so many people do every single day: scrolling through Psychology Today therapist listings. You know the routine. Page after page of profiles, headshots, credentials, specialties, insurance panels. It usually feels a little like flipping through a digital Yellow Pages for therapists.
But this time, I stopped scrolling.
Something had changed.
And if you are a therapist who relies on Psychology Today for referrals, or you are wondering how to get more clients from Psychology Today without burning yourself out, this change matters a lot more than you might realize.
Let me walk you through what I noticed, why it is such a big deal for therapists in private practice, and how you can use it to attract more of the right clients without turning yourself into a full-time marketer.
Why Psychology Today Has Always Been Both Powerful and Frustrating for Therapists
Psychology Today has long been one of the most popular therapist directories online. Clients trust it. They search there intentionally. For many therapists, it is one of the first platforms they invest in when starting a private practice.
At the same time, it has always been frustrating.
From a client’s perspective, many therapist profiles start to blend together. Similar language. Similar credentials. Similar promises about being “warm,” “nonjudgmental,” and “client-centered.” Even highly skilled therapists can feel invisible when their profile looks like everyone else’s.
That is why I teach therapists that filling your practice is less about sounding impressive and more about feeling like a good fit. Clients are not searching for the best therapist on paper. They are searching for a therapist who feels safe, relatable, and aligned with what they need.
And now, Psychology Today is finally making that easier.
The New Psychology Today Video Feed You Need to Know About
While scrolling, I noticed something brand new: a short-form video section inside the Psychology Today feed.
These videos look similar to TikTok or Instagram Reels. They are short, around 15 seconds long, and they appear directly in the main search results alongside traditional therapist listings.
This is not a small update. It changes how clients experience the platform.
Instead of only reading your bio, clients can now see your face, hear your voice, and get a felt sense of what it might be like to sit across from you in therapy.
For therapists who want to stand out on Psychology Today, this is a major opportunity.
How Psychology Today Videos Give Therapists Double Visibility
Here is where it gets really interesting.
Most therapists do not have a video on their Psychology Today profile. Many profiles still rely solely on a headshot and written description.
When you add a video, you get two chances to be seen:
You still appear in the traditional list of therapist profiles
You also appear in the video feed, where there is far less competition
Because there are fewer therapist videos, your chances of showing up increase. This can directly impact how many potential clients click your profile, especially in crowded cities where thousands of therapists compete for attention.
If you have ever wondered how to get more profile views on Psychology Today or how to stand out as a therapist online, this is one of the simplest answers.
Why Video Builds Trust Faster Than Any Therapist Bio
Choosing a therapist is an emotional decision. Clients are often anxious, overwhelmed, or unsure where to start. They are not just comparing credentials. They are asking themselves, “Will I feel comfortable with this person?”
A short video communicates things your written profile cannot:
Your tone of voice
Your pace and presence
Whether you feel calm, warm, or grounded
How you might show up in the therapy room
This is why therapist marketing strategies that include video often outperform text-only approaches. Even a brief Psychology Today video can help potential clients decide if you feel like a safe and supportive choice.
“I Hate Being on Camera” and Why That Is Normal
If the idea of recording a video makes your stomach tighten, you are not alone.
Many therapists struggle with camera anxiety. We were not trained to be on video. We entered this field to help people, not to market ourselves. Even recording 15 seconds can feel uncomfortable at first.
The good news is that your Psychology Today video does not need to be polished or performative. Clients are not looking for influencer energy. They are looking for authenticity.
In fact, a genuine, slightly imperfect video often builds more trust than one that feels overly rehearsed.
The Reality of a 15-Second Psychology Today Video
Fifteen seconds goes by faster than you think. There is no room to explain your entire approach to therapy or list every issue you treat.
That is actually a good thing.
The purpose of the video is not to convince everyone to work with you. It is to offer a clear, human invitation so the right clients feel encouraged to reach out.
Below are three simple video script frameworks you can adapt for your own Psychology Today profile.
Script Option One: A Simple and Reassuring Introduction
This script works well if you want something grounded and easy.
Example framework:
“Hi, my name is [Name]. I help [who you help]. My goal is to create a space where you feel [emotions], so that together we can [desired outcome] and help you feel [another desired outcome].”
Why this works:
It clearly states who you work with
It focuses on how clients will feel in therapy
It communicates safety and collaboration
This approach is ideal for therapists who want a calm, professional introduction that still feels personal.
Script Option Two: Sharing Why You Became a Therapist
This option gives clients insight into your values and motivations.
Example framework:
“I became a therapist because [personal reason or value]. In my work, I focus on [population, approach, or specialty]. I would love to meet you and see if we are a good fit.”
Why this works:
It humanizes you
It builds emotional connection
It reassures clients that therapy is about fit, not pressure
Clients often search for phrases like “therapist who understands me” or “finding the right therapist near me.” This script directly addresses that need.
Script Option Three: A Gentle First Step Into Therapy
This script speaks directly to clients who feel hesitant or unsure.
Example framework:
“Starting therapy can feel overwhelming or scary. I’m [Name], and I work with [population]. If you are ready to [common therapy goal], I would be honored to walk alongside you.”
Why this works:
It validates how hard starting therapy can be
It positions you as supportive rather than sales-focused
It feels compassionate and inviting
This approach resonates strongly with clients searching for “therapy for anxiety,” “supportive therapist near me,” or “starting therapy for the first time.”
What Matters More Than Saying the Perfect Words
Clients are not evaluating your performance. They are listening for sincerity.
Speak the way you speak in session. Imagine you are talking to one person who is struggling, not an audience. Your presence matters far more than perfect wording.
Once your video is recorded, upload it and let it do its job. You do not need to overthink it.
Why This Small Change Can Bring More Therapy Clients
Therapists who build sustainable practices focus on connection rather than constant hustle. Adding a Psychology Today video is one of the most effective therapist marketing tips because it works passively in the background.
If you are already paying for Psychology Today, this is a simple way to increase your visibility, attract better-fit clients, and reduce the number of consultation calls that go nowhere.
Using Psychology Today Videos More Intentionally
This Psychology Today video feature is still underused, which means there is a real window of opportunity right now. As more therapists begin uploading videos, competition will increase. But at this moment, showing up with a short, authentic video can help you stand out without adding more to your plate.
If you are already using Psychology Today as part of your private practice marketing, having a video on your profile is no longer optional. It is one of the simplest ways to help potential clients get a genuine sense of who you are and whether you might be a good fit.
This content is not sponsored in any way. I am sharing it because Psychology Today is a tool so many therapists rely on, and most are not using it to its full potential. Over the last six months, I have spent significant time researching what actually works on Psychology Today, from profile structure to video visibility to what leads to better-fit client inquiries.
All of that research is now compiled into a detailed 40-page guide that walks you through how to optimize your Psychology Today profile, use video strategically, and increase your chances of attracting the right therapy clients. The link to that guide is below if you want deeper, step-by-step support.
If you have been wondering how to get more clients from Psychology Today or how to make your therapist profile stand out in a crowded market, this is one of the most practical steps you can take.
You do not need to be perfect.
You just need to be present.