The Therapist Hustle: From Grad School to Group Practice

Welcome to the world of private practice growth! I’m here to share Reina’s inspiring journey from a determined grad student to the owner of a flourishing group practice in bustling Manhattan.

Reina’s path was paved with intention and hard work. She began her career in various treatment settings, honing her skills and expanding her network. These experiences laid the groundwork for her solo private practice, which she started with a strong belief in the power of relationships and referrals.

Transitioning to a group practice, Reina sought balance and the ability to offer diverse services. She carefully built a team of therapists, focusing on collaboration and specialization to meet the needs of a varied clientele. Managing the practice brought new challenges, balancing clinical work with administrative responsibilities.

In our discussion, Reina shares pearls of wisdom for those starting their own practices. She emphasized the importance of self-growth, authenticity, and maintaining a human connection in therapy. Her story is a reminder that with perseverance and a passion for helping others, your practice can not only succeed but truly make a difference.

Frequently Asked Questions

How can therapists prepare for private practice while still in graduate school?

Therapists can begin by building professional relationships, learning basic business skills, exploring possible specialties, and gaining experience in different treatment settings. Clinical training matters, but understanding referrals, finances, documentation, and marketing will make the transition smoother.

When is a therapist ready to start a private practice?

A therapist may be ready when they meet licensing requirements, have clinical support, understand their financial needs, and can clearly explain who they serve. Complete confidence is not required, but a realistic business and marketing plan is essential.

How can therapists choose a niche for their private practice?

Consider the populations, concerns, and therapy approaches that match your training and interests. Pay attention to the clients you help most effectively and the sessions that leave you feeling engaged rather than drained.

How can therapists market a private practice authentically?

Focus on education, trust, and clear communication. A useful website, local SEO, referral relationships, workshops, and content that answers client questions can attract suitable clients without making the therapist sound overly promotional.

When should a therapist expand from solo practice to group practice?

Expansion may make sense when referrals consistently exceed capacity, the solo practice has stable systems, and the owner is prepared to lead and support other clinicians. Hiring before fixing weak systems usually creates a larger version of the same chaos.

Ep 44 of the private practice pro podcast

Reina Zelonky is a Marriage and Family Therapist who runs a busy group private practice on the Upper West Side of Manhattan, New York. Reina specializes in addiction, couples and families. She has additional training from the Ackerman Institute and is trained in Emotion Focused Couples Therapy. Reina’s approach is strength based and relational. She is committed to helping individuals have stronger bonds and healthier relationships in order to decrease unhealthy habits and behaviors. She believes in the power of stories and works with her clients to re-write their narratives to highlight resilience and hope.

Website: www.reinazelonky.com
Email: ReinaZelonky@gmail.com

Kelley Stevens

Kelley Stevens, LMFT, is a California licensed therapist, business coach, professor, and founder of The Private Practice Pro. After building and growing two successful private practices, Kelley began helping other therapists create businesses that support both their clients and their lives. Drawing from her clinical experience, teaching background, and five years as a marketing director, she offers practical guidance on starting, marketing, and growing a private practice. Through her courses, coaching, community, and educational content, Kelley has helped more than 3,000 therapists build thriving practices with greater clarity, confidence, and less burnout.

https://www.theprivatepracticepro.com/about
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The Instagram Hustle: A Raw Dive into Social Media Entrepreneurship