Why Therapists Should Communicate with Referral Sources

busines development communicate marketing referrals therapist Oct 25, 2021

One of the most important parts of continuing to build your private practice is communicating with your referral sources. Regardless of whether you are an LMFT, LPCC, or PsyD its important to communicate with the professionals who refer to your private practice.  Communicating well with your referral sources accomplishes the following: 

  • Acknowledges the trust the referral source put in you by sending you a client.

  • Helps the referral sources know that their client is being well cared for.

  • Helps maintain the highest quality of care for that client while they are in treatment.

  • Establishes a lasting referral relationship.

  • Continues to build a professional identity of professionalism, reliability, and trust.

Each one of your referral sources will prefer a different type of communication. Thus, after you receive a referral I suggest sending a thank you card and following up with an email asking the referral source the following questions (if you have a release): 

  • How often would you like to receive updates regarding this client?

  • Do you prefer these updates to be over the phone or by email?

Once the referral source informs you of the types of updates they would like and how often they would like these updates, it is your responsibility to follow through on these requests. 

It is your responsibility to update your client’s circle of support. Often therapists tell me that if someone wants an update they should call the therapist. This is wrong. Therapists are notoriously hard to get a hold of since they are in sessions most of the day. In addition, providing the highest standards of care involves updating the important people in your client’s life about how they are doing.  

MORE OFTEN THAN NOT, EXCELLENT CLINICAL PRACTICE IS ALSO EXCELLENT BUSINESS PRACTICE.

Communication is one of the most important building blocks to providing your clients with the best care possible and helping your referral source feel supported. 

- Kelley is a private practice coach for therapists. 

Ready to launch your cash pay, private practice?

Join the Private Practice Roadmap!

My online course give you the tools, information, and resources you need to build a cash pay private practice!

Learn More