Build a Full Therapy Practice

Get the step-by-step plan, coaching, community, and support you need to start, grow, and fill your private practice.

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Start with These 9 Steps.

Not sure what you actually need to do first? Download my free checklist with the 9 steps I’d take to start a private practice in 2026.

THINKING ABOUT PRIVATE PRACTICE?

GET THE FREE CHECKLIST
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I’M KELLEY

I built a private practice I love. Now I help other therapists build theirs.

I’m Kelley Stevens, LMFT, and somewhere along the way I became the person who could talk about private practice all day. I’ve built successful practices in three different cities, worked as a clinical marketing director, taught graduate students, and spent more than a decade figuring out what actually helps therapists start, market, and fill their practices.

LIKE STORIES? I HAVE A GOOD ONE →
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Thinking about starting a private practice?

Let’s figure out what it’s actually going to cost.

This free guide breaks down what you can realistically expect to spend to get your practice up and running.

I’M SO READY! GIVE ME THE GUIDE!

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  • Promotional graphic for episode 26 of a podcast featuring Kelley Stevens, MA, LMFT, about cultivating the life you desire and burnout.
  • Podcast promotional graphic for 'Money Skills For Therapists' featuring hosts Linzy Bonham and Kelley Stevens, with a title, images of the host and guest, and text indicating the episode about 'Money Scripts for Private Practice with Kelley Stevens.'
  • Cover of a book titled "The Flourishing Therapist" featuring a woman with long dark hair, smiling, wearing a green jacket, standing in front of a brick wall.
  • SimplePractice Learning logo with text and a small leaf above the letter 'i' in 'SimplePractice'.
  • Logo for Therapist Network with the tagline 'crafted by therapists for therapists' in black text on a white background.
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TELL ME MORE
JOIN NOW →

YOU DON’T HAVE TO FIGURE IT ALL OUT ALONE

 Inside Private Practice Club, you’ll get the courses, coaching, and tools to build a business you’re proud of.

INCLUDED IN THE CLUB...

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LIVE COACHING WITH KELLEY STEVENS

INSIDE OUR PRIVATE COMMUNITY OF THERAPISTS FROM AROUND THE GLOBE

I NEED THIS
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MONTHLY TRAININGS WITH KELLEY & GUEST EXPERTS

GET BUSINESS & MARKETING STRATEGIES STRAIGHT FROM THE PROS

TRAIN WITH US
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ACCESS TO BOTH OF MY SIGNATURE COURSES:

PRIVATE PRACTICE ROADMAP &
MARKETING FOR THERAPISTS

I'M READY!
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PLUS EVERY PRIVATE PRACTICE PRO PRODUCT

INCLUDING THE ULTIMATE PAPERWORK PACKET & ANY NEW PRODUCTS RELEASED WHILE YOU’RE A MEMBER!

UNLOCK IT ALL
JOIN THE CLUB→

NOT READY FOR CLUB MEMBERSHIP?

Start where you are, and upgrade to Club membership anytime.

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Get Started with a Course or Ebook

Private Practice Roadmap

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Marketing for Therapists

E-book cover titled 'Say it Like a Pro' with a subtitle 'Essential Scripts for Private Practice Therapists' by Kelley Stevens, LMFT, showing a smiling woman holding a mug, standing in front of a window with natural light.

Scripts Book

Booklet titled 'The Ultimate Paperwork Packet for Therapists' with templates and guides, surrounded by other work-related documents about business forms, common mistakes, and notes.

The Ultimate Paperwork Packet

Therapy niche workbook with worksheets, ideal client details, and niche template

The Niche Workbook

Guide to optimizing Psychology Today profile by Kelley Stevens, LMFT

Guide to Transitioning from Insurance to Cash Pay

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Shop the Entire Store

LOOKING FOR MORE? I GOT YOU!

Private Practice Tips

Check out my YouTube channel for more tips!

Subscribe on youtube

The Therapists’ Essential Guide to Starting a Private Practice

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MARKETING

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FINANCE

How much does it cost to open a therapy private practice?

3 Tips to Find Your Niche: A Must for Success in Private Practice!

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BUSINESS

Explore the Blog
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From daily must-haves to game-changers for private practice,

these are the tools I love and trust.

ALL MY FAVORITES
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The electronic health record I’ve relied on every day since 2016. Trust me, it’s the best.

GET THE DISCOUNT

Thrizer is a payment platform for private pay therapists that streamlines the out-of-network benefits process for your clients.

TRY THRIZER
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The only team I trust for done-for-you marketing is The Passive Practice—websites, SEO, and Instagram made simple.

CONTACT AMANDA
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The Prelicensed in Practice Course

Your Step-by-Step Guide to Building Private Practice Foundations—Before You’re Fully Licensed

Inside Pre-Licensed in Practice, you’ll get the tools, clarity, and confidence to start preparing for private practice now—without waiting until you’re fully licensed. From defining your niche to understanding the legal and ethical guidelines, Kelley walks you through exactly what you can (and should) be doing as a pre-licensed therapist.

I NEED THIS COURSE