You don't have to figure out your whole private practice at once.
Whether you're wondering if private practice is right for you, getting ready to open, or trying to make the practice you already have work better, I can help you figure out what matters next and what can wait.
Private practice really is just a series of steps. You just need the right one for where you are now.
Where are you right now?
I’m still figuring out private practice
You’re considering opening and want to know what it would actually involve.
I’m ready to open my practice
You’ve decided to do this. Now you need to get the foundational pieces completed in the right order.
My practice is already open
You’re working on clients, marketing, systems, income, or growth and want help figuring out what deserves your attention next.
I'm still figuring out private practice
You're considering opening and want to know what it would actually involve.
I'm ready to open my practice
You've decided to do this. Now you need to get the foundational pieces completed in the right order.
My practice is already open
You're working on clients, marketing, systems, income, or growth and want help figuring out what deserves your attention next.
HI, I’M KELLEY
I built the private practice I desperately needed to know was possible.
There was a point in my career when I was making $16 an hour, driving over an hour each way to work, and paying a $1,000 student loan bill every month.
I loved being a therapist. I just could not figure out how I was supposed to keep doing work I cared about and build a life that actually felt sustainable.
Private practice changed that for me, but I had to figure out SO much of the business side the hard way. Since then, I’ve opened three private practices from scratch and helped more than 3,000 therapists build their own.
Now, I teach the things I wish someone had sat down and walked me through back then. Clear steps, practical help, and a lot less Googling at midnight wondering, “Am I doing this right?”
Because private practice really is just a series of steps.
You shouldn’t have to figure all of them out alone.
READY TO OPEN YOUR PRACTICE?
You don’t need to know everything. You just need to know what comes next.
When I started my first private practice, I was constantly trying to figure out what I was supposed to do first.
Do I need an LLC? What about an NPI? When do I set my fee? Which EHR am I supposed to use? What paperwork do I actually need?
And because I have ADHD and LOVE a good plan, piecing all of that together from random Google searches was basically my personal nightmare.
That is why I built the Private Practice Roadmap.
It walks you through opening your practice in a clear sequence, so instead of trying to learn everything about private practice at once, you can focus on the step in front of you.
We’ll work through the foundational decisions, your business and financial setup, your client systems, your paperwork, your payment process, and the pieces that need to be in place before you open your doors.
The goal is not to make everything perfect.
The goal is to get to the point where a real client could contact you, complete what they need to complete, pay you, and actually begin therapy with you.
And all the way through, you’ll know what comes next.
YOUR PRACTICE IS OPEN. NOW WHAT?
You don’t need another course telling you everything you could be doing.
Once your practice is open, the questions get a little less straightforward.
Maybe your caseload suddenly feels quieter than you want it to. Maybe you’ve rewritten your website three times and still aren’t sure if it’s working. Maybe referrals are inconsistent, your systems are a little messier than you’d like, or you’re trying to make a decision about your fees and really just want another therapist who understands the business side to look at it with you.
That feeling of having twelve things you could work on and no idea which one actually deserves your attention first is a big part of why I built the Private Practice Club.
FIND YOUR FOCUS
Figure out what actually deserves your attention now instead of trying to improve everything at once.
This isn’t about giving you more information to work through on your own.
You bring me the practice you actually have, the thing you’re working on, or the decision you’re stuck on. We figure out what matters most right now, you use the resources that support that priority, and then you can come back for feedback as you implement it.
Because the answer is going to change as your practice changes.
And you shouldn’t have to figure out every next move by yourself.
DO THE WORK
Use the trainings, tools, and resources that support what you’re working on right now.
BRING IT BACK
Get feedback on the real thing you made, tried, changed, or got stuck on, then decide what comes next.
From daily must-haves to game-changers for private practice,
these are the tools I love and trust.
The electronic health record I’ve relied on every day since 2016. Trust me, it’s the best.
Thrizer is a payment platform for private pay therapists that streamlines the out-of-network benefits process for your clients.
The only team I trust for done-for-you marketing is The Passive Practice—websites, SEO, and Instagram made simple.
WHAT STUDENTS ARE SAYING
